We all know that international students are coming to the U.S. in record numbers. But did you realize that number is now approaching one million? According to the 2015 report of the New York-based Institute of International Education (IIE), the growth rate has been growing steadily, to last year’s increase of 10% over 2014.

With all the media buzz about college debt these days, it’s no surprise that many students back off college plans for fear of the cost, especially with private schools. According to the 2015 Inside Higher Ed Survey of College and University Admissions Directors, 76% report they are losing potential applicants because of their concerns about debt levels. And the worries aren’t just hype—among student borrowers, the average balance is nearing $30,000.

How can college recruiters help to assuage concerns and also guide students to make responsible choices?

Earlier this month, the Harvard Graduate School of Education published a report calling for a number of reforms in the college admissions program. Fifty deans and other college and university educators signed on to the report, which is titled “Turning the Tide.”