5° + LaGrange College
Institutional Branding
5 Degrees Branding partnered with LaGrange College to develop a compelling enrollment campaign grounded in strategic insight and authentic storytelling.
The project began with research and analysis to better understand the LaGrange experience, how peer institutions are communicating with prospective students, and where LaGrange could stand apart. The discovery process revealed a clear opportunity to differentiate earlier in the admissions funnel through consistent, student-centered messaging. From there, we created a new campaign centered on the powerful theme “You Are More,” emphasizing LaGrange’s deep commitment to each student’s growth and potential.
What We Developed
To bring this message to life, we developed a full suite of admissions materials—including a viewbook, travel piece, die cut mailer, pole banners, email templates, and program sheets. A two-day campus photo and video shoot provided fresh, authentic visuals used across materials, helping LaGrange College deliver a memorable, student-centered recruitment process that is authentic to the LaGrange experience.
PROJECT SCOPE
Undergraduate Recruitment Materials
Marketing Video
Email Templates
Campus Signage
VIEWBOOK
SHIELD DIE-CUT PIECE
DISPLAY BOARDS
“5 Degrees is wonderful to work with. They are professional, organized, insightful and responsive throughout the process. With other firms, we felt like we were going to have to explain the small college, faith-related market to them. We have been very pleased with what 5 Degrees has created.”
–DR. SUSANNA BAXTER, President